5 Reasons Why Brands Should Hire Agencies with Regional Language Expertise

A study conducted earlier this year illustrates an important shift in the digital marketing landscape. Digital users are fast moving towards the consumption of regional language content; in fact, 75% of internet users will be regional language users by 2021, according to the same study. Any brand that wants to stick around and grow, knows…

How Product Packaging Design Impacts Brand Presence

The presentation of your product is the first thing that catches the eye of your customer. Not only does good packaging protect your product, but it also allows you to be creative, experiment with your creative design and enhance your brand presence. A good packaging strategy can impact your brand presence in the following ways:…

Mind, Heart or Logic… What Works Best for a Creative?

Have you ever thought about the thought process ‘lucky’ people working in a creative advertising agency use? Is their left brain more active or do they make better use of their right brain? Wait… did you think you only have one brain?! Well, you do have only one grey matter but it has two separate…

Tips to Create a Winning Branded Content Marketing Strategy

Branded content marketing is more than just promotional marketing material. It creates an immersive experience for the consumer with the purpose of informing or entertaining them rather than having a direct commercial intent. Some brands create sitcoms, short films and documentaries as part of their content marketing strategy. A brilliant example of this is the…

Building a Social Media Conversion Funnel

Have you recently set up a business or looking to expand your venture? If you have been yearning to attract and retain more visitors but don’t know where to start from, think about developing a strong social media conversion funnel. Here’s a beginner’s guide. Your business may already be attracting customers via your social media…

SEO Keywords for Every Stage of the Conversion Funnel

If you’ve been following digital marketing strategies, you may have come across numerous debates on search engine optimisation (SEO) and conversion rate optimisation (CRO). While some argue about which of the two is better, others talk about the possibilities of merging the two. While SEO keywords usually cater to search engines, CRO is meant to…

Brand Building in the Digital Era

When you require purchasing a new television set, a pair of jeans and even a small pack of detergent, you know exactly which brand to buy. Such is the power of a brand. But well-known companies did not become renowned brand overnight. Core marketing strategy, careful reputation management helped these companies achieve admirable brand awareness….

RISE OF REGIONAL LANGUAGE

Intricate Bengali emotion attached to ‘Phulko Luchi’ on your plate, especially for the Sunday breakfast is unexplainable. But… the moment you serve tomato ketchup along with it, instead of delicacies like Alur Dum, Cholar Dal or Begun Bhaja, the beauty of the delicious dish is gone! It is just not acceptable to the people who…

Social Media & Digital Marketing – Are they Different?

The specific answer to the entitled question would be a yes – difference between Digital Marketing and Social Media Marketing do exist. Now… to begin from the beginning, let us put some light on the aspects at the basic level. The extraordinary pervasiveness of computerized media has compelled business organizations, as well as the individual audience,…