4 Reasons Why Your Brand Needs a Social Media Calendar

Social media is an ever-evolving landscape with new channels and platforms emerging almost every year. If you are a brand, you probably know that the juggling the diverse social media activities of your brand with the rest of the time-sensitive campaigns is crucial. However, if you don’t have a defined social media marketing strategy or…

How Blogger Outreach Helps a Brand to Grow Organically

Outreach marketing is all about simple consumer psychology and a renewed focus on inter-personal connections. Instead of a campaign model where advertising is directed at the customer, outreach marketing is about building relationships with your clients, through major social media influencers. Blogger outreach or influencer marketing is an indirect way of advertising. Think of it like associating…

Channels for Effective Influencer Marketing

Influencer marketing is all the rage these days, and rightly so. It does have a lot of benefits and can have a huge impact on your business. People trust word-of-mouth opinion more than advertisements, and influencer marketing can be paid or unpaid. So why not give it a shot? Here’s how you can get started, and which…

7 ORM Activities for Your Brand

In a world that is increasingly defined by the internet and validated by a web presence, Online Reputation Management (ORM) becomes very important. ORM is the management of all information available about your brand on the internet – be it on search engines, blogs, web pages or social networking sites. It can be critical for your business…

How Conversion Funnels Improve Your PPC Strategy

Often, digital marketers limit their advertisements and keywords to only the top of the conversion funnel. What they do not realise is that they lose customers at every stage of the conversion funnel, and not just the top. Understanding how conversion funnels work and incorporating those lessons into your pay-per-click strategy can reap substantial dividends…

5 Reasons Why Brands Should Hire Agencies with Regional Language Expertise

A study conducted earlier this year illustrates an important shift in the digital marketing landscape. Digital users are fast moving towards the consumption of regional language content; in fact, 75% of internet users will be regional language users by 2021, according to the same study. Any brand that wants to stick around and grow, knows…

How Product Packaging Design Impacts Brand Presence

The presentation of your product is the first thing that catches the eye of your customer. Not only does good packaging protect your product, but it also allows you to be creative, experiment with your creative design and enhance your brand presence. A good packaging strategy can impact your brand presence in the following ways:…

Mind, Heart or Logic… What Works Best for a Creative?

Have you ever thought about the thought process ‘lucky’ people working in a creative advertising agency use? Is their left brain more active or do they make better use of their right brain? Wait… did you think you only have one brain?! Well, you do have only one grey matter but it has two separate…

Tips to Create a Winning Branded Content Marketing Strategy

Branded content marketing is more than just promotional marketing material. It creates an immersive experience for the consumer with the purpose of informing or entertaining them rather than having a direct commercial intent. Some brands create sitcoms, short films and documentaries as part of their content marketing strategy. A brilliant example of this is the…