How Has Marketing Changed in the Last Decade?

A decade is a long time for sweeping changes to take effect and when we talk about the ever-evolving arena of marketing the change can be quite drastic. Advertising agencies have made one big move from traditional or print advertising to digital. Print advertising has lost ground to digital campaigns due to the omnipresence of…

How to Conceptualise Successful Print Ads?

Remember the ‘Nirma Girl’ in her skater frock? A sizeable part of the population probably may not. Much of our life has moved to the digital space of social media, and targeted online advertising seems to rule the roost. But does that mean print advertising isn’t relevant anymore? Not by a long shot! A recent…

Why Chatbots are Increasingly in Demand for Businesses?

Suresh Mehta, an HDFC Bank customer, got pleasantly surprised when his bank started interacting with him via Facebook Messenger – through a chatbot named IRA (on HDFC Bank on Chat). Gone were the days of providing a number of identifying inputs through phone-banking or standing in a queue before the bank’s on-premise helpdesk to get…

Top Email Marketing Strategies and Tactics to Promote Business

Today’s tech-savvy communication modes enable you to reach out to an ever-growing client pool through channels like social media and email marketing. Almost every user online has an email that, if they choose to share with you, would give direct access to induce them in becoming your loyal customers from just random consumers.   The…

How Social Interaction Has Changed with Technology.

We’re the global denizens of an information era. New and evolving innovations in social media, digital marketing, and numerous online apps are expanding horizons on personal, professional and business communications every day. We’re literally carrying the world in our pockets to interact with friends, family or business associates without a hint of the old barriers…

Honored to be Featured in the Silicon India Magazine.

Yes! BlueAntz Advertising deserves to boast about the latest feather to its cap. Years of experience, expertise, and hard work has earned us the honor to be among the 10 promising creative advertising agencies in India, according to the latest issue of the Silicon India magazine. We are not sure if any of the energy drinks have been…

Easy Facebook Marketing Tips for 2019

With over 2 billion active users,Facebook is undoubtedly the largest social media platform now extensively used by businesses across the globe to market their product and services. Targeting the right kind of customer through Facebook requires investment both in terms of money and time. So it’s critical to make sure you get the maximum returns….

Top 3 Google My Business Tips You Should Focus On

Google My Business (GMB) is a free tool from Google which helps business owners to manage their online business listings across different search engines. Particularly helpful for local brands that are targeting local customers, this tool is an amalgamation of Google Places and Google Maps which in turn is connected with your Google+ profile. This…

4 Reasons Why Your Brand Needs a Social Media Calendar

Social media is an ever-evolving landscape with new channels and platforms emerging almost every year. If you are a brand, you probably know that the juggling the diverse social media activities of your brand with the rest of the time-sensitive campaigns is crucial. However, if you don’t have a defined social media marketing strategy or…

How Blogger Outreach Helps a Brand to Grow Organically

Outreach marketing is all about simple consumer psychology and a renewed focus on inter-personal connections. Instead of a campaign model where advertising is directed at the customer, outreach marketing is about building relationships with your clients, through major social media influencers. Blogger outreach or influencer marketing is an indirect way of advertising. Think of it like associating…