Building a Social Media Conversion Funnel

Have you recently set up a business or looking to expand your venture? If you have been yearning to attract and retain more visitors but don’t know where to start from, think about developing a strong social media conversion funnel. Here’s a beginner’s guide. Your business may already be attracting customers via your social media…

SEO Keywords for Every Stage of the Conversion Funnel

If you’ve been following digital marketing strategies, you may have come across numerous debates on search engine optimisation (SEO) and conversion rate optimisation (CRO). While some argue about which of the two is better, others talk about the possibilities of merging the two. While SEO keywords usually cater to search engines, CRO is meant to…

Brand Building in the Digital Era

When you require purchasing a new television set, a pair of jeans and even a small pack of detergent, you know exactly which brand to buy. Such is the power of a brand. But well-known companies did not become renowned brand overnight. Core marketing strategy, careful reputation management helped these companies achieve admirable brand awareness….

RISE OF REGIONAL LANGUAGE

Intricate Bengali emotion attached to ‘Phulko Luchi’ on your plate, especially for the Sunday breakfast is unexplainable. But… the moment you serve tomato ketchup along with it, instead of delicacies like Alur Dum, Cholar Dal or Begun Bhaja, the beauty of the delicious dish is gone! It is just not acceptable to the people who…

Social Media & Digital Marketing – Are they Different?

The specific answer to the entitled question would be a yes – difference between Digital Marketing and Social Media Marketing do exist. Now… to begin from the beginning, let us put some light on the aspects at the basic level. The extraordinary pervasiveness of computerized media has compelled business organizations, as well as the individual audience,…

Storytelling of a Layout

Once upon a time, there was a brand – lying dormant on the shelves, cursed by the competitive products. It was forecasted by the strengths of the universe that only one of the best Creative Agencies in Kolkata can put it back in life. They met – the brand and the Creative Agency, held each…

The Rise of Social Media Trends in 2018

With the advancement of technology, the world of digital marketing continues to rise so does the social media trends. The generation belonging to 2018 is very social, mostly across the digital media, so it is easier to influence more audience with the rising social media trends and get better impression upon your line of business….

Why is Teamwork Important in an Agency

“Oh, you work in the advertising agency… wow!’ Indeed it sounds fascinating but it has its impacts on the people involved in this amazing line of creativity. How? Except for the weekends (sometimes not), the life of people attached to a creative advertising agency revolves like this… Fortunate people working in a creative ad agency,…

Why Hire a Digital Marketing Agency?

You have been through enough web advertising companies sites and spoken with many of your industry friends and finally decided to put your digital foot forward and help your business grow using the online tools. Having mentioned that you must have come across quite many digital marketing tools – SEO, PPC, Content Marketing, E-mail Marketing, Social…

Significance of Content in Digital Marketing

Content in this web-bound-world has established itself as the most important element of the marketing strategy in the digital space. Winning over the ever-growing demographic diversity to keeping pace with interactive technologies and holding up with the advancement of media consumption – in all the cases, Content Marketing plays the most significant role in how…