A Short Guide to Advertising on YouTube for Beginners.

YouTube is the 2nd largest search engine with over two billion active users per month.40 billion videos are streamed through YouTube every month and over 500 hours of video content is uploaded per minute. Yes, the stats are mind-blowing!   Now, imagine the power of reaching out to this vast audience of active targeted users…

Honored to be Featured in the Silicon India Magazine.

Yes! BlueAntz Advertising deserves to boast about the latest feather to its cap. Years of experience, expertise, and hard work has earned us the honor to be among the 10 promising creative advertising agencies in India, according to the latest issue of the Silicon India magazine. We are not sure if any of the energy drinks have been…

How Blogger Outreach Helps a Brand to Grow Organically

Outreach marketing is all about simple consumer psychology and a renewed focus on inter-personal connections. Instead of a campaign model where advertising is directed at the customer, outreach marketing is about building relationships with your clients, through major social media influencers. Blogger outreach or influencer marketing is an indirect way of advertising. Think of it like associating…

Channels for Effective Influencer Marketing

Influencer marketing is all the rage these days, and rightly so. It does have a lot of benefits and can have a huge impact on your business. People trust word-of-mouth opinion more than advertisements, and influencer marketing can be paid or unpaid. So why not give it a shot? Here’s how you can get started, and which…

7 ORM Activities for Your Brand

In a world that is increasingly defined by the internet and validated by a web presence, Online Reputation Management (ORM) becomes very important. ORM is the management of all information available about your brand on the internet – be it on search engines, blogs, web pages or social networking sites. It can be critical for your business…

How Conversion Funnels Improve Your PPC Strategy

Often, digital marketers limit their advertisements and keywords to only the top of the conversion funnel. What they do not realise is that they lose customers at every stage of the conversion funnel, and not just the top. Understanding how conversion funnels work and incorporating those lessons into your pay-per-click strategy can reap substantial dividends…

5 Reasons Why Brands Should Hire Agencies with Regional Language Expertise

A study conducted earlier this year illustrates an important shift in the digital marketing landscape. Digital users are fast moving towards the consumption of regional language content; in fact, 75% of internet users will be regional language users by 2021, according to the same study. Any brand that wants to stick around and grow, knows…

Tips to Create a Winning Branded Content Marketing Strategy

Branded content marketing is more than just promotional marketing material. It creates an immersive experience for the consumer with the purpose of informing or entertaining them rather than having a direct commercial intent. Some brands create sitcoms, short films and documentaries as part of their content marketing strategy. A brilliant example of this is the…

Building a Social Media Conversion Funnel

Have you recently set up a business or looking to expand your venture? If you have been yearning to attract and retain more visitors but don’t know where to start from, think about developing a strong social media conversion funnel. Here’s a beginner’s guide. Your business may already be attracting customers via your social media…